In the era of sugar discoloration, the development of the candy market is not as bad as we imagine.
Once upon a time, under the trend of big health, the candy industry, which was relatively traditional, was not favored by the outside world. However, in recent years, based on consumers' dual needs for health and nutrition, a group of candy manufacturers have also regarded the research and development of new products that meet consumer needs as their top priority. A continuous stream of innovative products has injected new vitality into the candy market, and the dormant candy market is gradually showing signs of recovery. Riding on the 'health' train, the candy industry slowly moves forward.

-01- Soft candy is extremely popular and has become the "darling" of the industry. Compared to other candies, the popularity of soft candy is not accidental. As the younger generation began to focus on health preservation, ordinary candies gradually faded out of their range of choices, while the highly inclusive gummies, with their various nutrients, impressed them. As a popular carrier of vitamins and nutritional supplements, gummies bring multiple possibilities to the younger generation of consumers and meet their needs.
-02- Tablet clear mouth sugar still holds a certain market share
With the upgrading of consumption and the improvement of consumers' environmental awareness, gum based chewing gum, which used to focus on fresh breath, has begun to retreat from the scene, and the emerging tablet clear mouth candy has become the social first choice for the current mainstream young consumer group.
Data shows that the domestic tablet sugar market is growing by 15% -18% annually, accompanied by the continuous emergence of various sugar brands, the domestic candy market is flourishing.

-03- The "reduced sugar, low sugar, no sugar" version of candy is favored by the market
Reducing sugar, reducing sugar, and having no sugar has become the third popular trend in the candy industry in recent years, and of course, this is also the focus of major candy manufacturers.
With the strengthening of people's health concepts, "reducing sugar, low sugar, no sugar" has become a keyword in the candy category. Data shows that in the past two years, the factors that most affect consumers' purchasing decisions when purchasing candy products are: low/no/reduced sugar, natural, and no added artificial colors.

In addition, it seems that the entire candy industry is still trying to find new breakthroughs in health, nutrition, sugar reduction, and creativity, which has become the most critical aspect of the candy industry's innovation trend.
Perhaps for us, candy has never been a necessity in life, but the current candy market has changed our perception of candy, and the reason for this phenomenon is that the current trend in the candy market has changed

Our candy manufacturers also regard the research and development of new products that meet consumer demand as their top priority, continuously injecting new vitality into the candy market with innovative products, and making the candy market show a recovery trend. Take the 'health' train and let the candy industry continue to move forward.